Winnetka-Northfield Public Library

Informed by a robust engagement process that involved board members and staff, a5 created a new brand identity for WNPLD that includes a strong symbol, a flexible color palette, easy-to-use guidelines and a new tagline: Discover Something New.

Libraries are more than books, they are community hubs. The symbol alludes to the idea of a central connection, with branches outward to reinforce the idea of discovery.