Problem Gambling Awareness Campaign / Illinois Department of Human Services

a5 and Way Back Inn (a provider of services to help those with addictions) have been hired by the State of Illinois to create a public awareness campaign to help people with gambling issues.  The campaign includes digital advertising, TV and radio ads, collateral development, Google Ads, geofencing, social media, on-premise activation, events and experiences, PR and more.

Gambling, betting and gaming impact a significant number of Illinois residents. According to a study by HRIA, upwards of four percent of Illinoisans have a gambling issue, with another seven percent at risk. In addition to casinos, the Lottery and gaming cafes, sports betting is now legal in Illinois. Sports betting has exploded in the state, enabling people to bet on a range of sports using a cell phone.


Key Messages