The Faraday Institution

The Faraday Institution, the UK’s independent institute for battery research, brings together universities, scientists and industry partners on research projects. a5 created the brand identity and supporting materials working with TFI staff in Chicago and London.

Michael Faraday, creator of the modern battery, coined the term “ion” for the positive and negative charges in a battery. As an honor to him, the ionic charges form the basis of the symbol in the graphic identity, designed to simultaneously create a capital “F”.