Glenview Public Library’s aim was for the rebrand to increase its visibility and strengthen the perception of the Library as a dynamic, community-focused and inspirational place.
a5 worked with the Executive Director and three communications staff. We executed an engagement process that included 10 interviews, five focus groups (two of which were at Glenbrook South High School with students) and in-person intercepts at three local businesses.
We synthesized our findings and developed a brand platform, which set the foundation for a friendly, inclusive and inspiring brand. From there, we presented six graphic identity concepts and applications for each, which included a newsletter cover and tote bag to help visualize the graphic identity in real life.
The chosen identity – which was approved unanimously by the board – references a pathway of intellectual pursuit pointing forward and ending in an active arrow. The wide array of resources Glenview Public Library offers to the community is represented by the colorful pieces forming a unique and recognizable G.
Glenview Public Library initiated a second contract with a5 to launch and implement the brand. In the second phase, a5 developed two sub-brands, a newsletter redesign, brand training for staff, a launch plan which included ads in the Village and Chamber newsletters, social media graphics, a library card, print materials, building signage and overall support and consultation.