Chicago Transit Authority

Working with the Chicago Transit Authority, Chicago Department of Transportation, and a public-private committee of civic leaders, a5 branded Chicago’s first Bus Rapid Transit line. The Jeffery Jump, which runs from 103rd Street on the south side into the Loop and back, promises to be “Reliable. Easy. Fast.” In addition to the logo, a5 helped with naming, developed messaging, and designed the distinctive blue buses. We also developed videos, a BRT microsite, infographics, and more.