South Bend’s public transportation system needed a new look. New management asked a5 to rebrand Transpo with a new logo, new positioning, and a new web site. The new site allows riders to access routes and schedules, buy fare cards, and learn about all that can be accessed via Transpo. The positioning—“Next Stop”—takes riders on a journey to nature, entertainment, even greatness. Transpo also has new freshly-branded buses. See more at