a5 was hired by Lake County Partners, the economic development agency for Lake County, Illinois, to develop and launch a new web site. Without changing the existing logo, a5 has reimagined the Lake County Partners brand by developing a strong visual identity, supporting collateral, and the “Lake County Promise” campaign, launching through Crain’s Chicago Business. The campaign pulled over three times the average number of click-throughs and more than doubled the pageviews on LakeCountyPartners.com.
