All solar companies market the same way: they show off their solar panels and big installations as if no one knows what a solar array looks like. Inovateus Solar is a young company run by youthful executives with a few differences, including being system agnostic. To differentiate Inovateus from its competition, a5 produced an edgy, fashion-forward brochure with a casual, friendly tone; differentiating them greatly from other solar companies.