Downtown Oak Park

a5 rebranded Downtown Oak Park, which markets the central business district in the Chicago area community of 50,000. We developed a brand and graphic identity that is bright, contemporary and upscale. We have subsequently rebranded each of Downtown Oak Park’s events: Oaktoberfest, Green Halloween, Holiday Shopper’s Reward program (a Shop Local program), Art Dans La Rue and Uncork Illinois. We also partnered with Sweet Perk to create an app that was rolled out in October 2011.