Mike Keen, head of the Center for a Sustainable Future and a professor at Indiana University South Bend, has long been an environmental leader. He asked a5 to help him launch an undergraduate degree in sustainability studies along with a graduate degree. The resulting campaign revived around the idea of "Make more than a living. Make a difference." Utilizing IU South Bend students to tell their inspirational stories, the campaign consists of a micro site, radio and transit ads. collateral, an annual report and more.